Monday, October 6, 2014

Dear Starbucks, About That #OrganicMilkNext

"Are you getting your usual White Chocolate Mocha, Bessie?"

Dear Starbucks,

We love your coffee and wish The Farmer would serve it to us on a regular basis.  Over the weekend we saw quite a bit of chatter over your use of milk with your delicious coffee particularly with the #OrganicMilkNext hashtag.

Should you only purchase milk from organic dairy farms as this campaign encourages you? I think this goes against everything Starbucks stands for. Why choose you instead of another coffee house? The key word is "choose." At Starbucks you obviously have as many choices that could possibly be imagined.

Case in point with this order.

If some of your customers want organic milk, then add it to your offerings. As long as it doesn't raise prices across the board as some have suggested. We cows want you to enjoy your dairy. We're not asking you to get rid of fake dairy products like the dreaded "soy" milk, which is obviously anything but real milk. When they taste the best, most folks realize the best cream really does rise to the top.

Milk Vs Milk

The truth is that there are no quality differences to distinguish organic milk from milk produced from a regular dairy herd. Also, using "organic" as a measuring stick of milk quality or cow quality is not accurate by any means.

Dairy farmers themselves are responsible for the care of their animals. It is they, and their team, that make good or bad environments for us. The size and type of the farm has little relevancy in comparison to how the farmers and their employees do their jobs.

We are fine if you want to add organic milk alongside regular milk to serve to your customers. We think our dairy products are delicious and nutritious, and you do a darn good job of proving us right. We'd appreciate you keeping all dairy available.

Moos and thanks,

Agent 14, on the Udder Side.

1 comment:

  1. Thank you for your post on this sometimes controversial topic. I am a Animal Science student at OK State. Being a student, I am often surrounded by many others who believe that because it has an organic label on the item it is better for them. While I know there is no proven nutritional difference between organic milk and conventional milk, most times it is difficult to explain and convince people. Thanks again.