I was deeply disappointed after watching your Scarecrow video that misrepresented modern agriculture practices. Pandering a 1984-esque post dystopian nightmare of farming to the ill informed is not how food should be marketed. Of all the gross misconceptions shown in the video the ones of dairy cows offended me, a cow, the most. I have never been in a metal box and unable to move. Honey, if you even think you could get me in one I'd like to see you try!
As far as cows riding on conveyor belts that is not a nightmare that is a dream. I can imagine The Farmer having conveyors we could take from the barn to the pasture or even a green field for us to graze on. I also don't think you thought out the conclusion to your scifi story. The scarecrow, being the good capitalist that he is, starts a small business. As it grows, perhaps as Chipotle itself has grown, he will use new methods that maintain sustainability in order to meet his demand. Others might view these as industrial practices and vilify him as only replacing those he sought to stop in the first place. Welcome to my world!
Some might view me, even as only one of a hundred cows, as being on a "factory farm" as described in the video. The truth is that we cows need the same amount of care no matter the scale of the farming operation. If I am well cared for then I will be productive. This is the first truth every farmer must learn. Cows, and animals in general, that are treated the way those in the video proposes could not exist on a real farm. That must be why you made a cartoon!
What is disturbing is how you are marketing your food by putting down modern agriculture and making it look evil. Farmers have innovated with new ideas like many other businesses. You don't expect a banker to continue using a paper ledger to compute figures, do you? Then neither should you expect farmers to remain stagnant. Research by companies, universities, and extension have not only allowed farmers to be more productive, they have also allowed farmers to provide better care of their animals (very important to me!), and be more environmentally friendly so they can continue to pass their farm to the next generation. That's sustainability!
The market is actually big enough for farms of all sizes and production practices. There is no reason to denigrate one over the other. Our milk is marketed as wholesome and nutritious and it just tastes delicious, even if i do say so myself. That's how you do it! If you have a better product then tell it and sell it, but please don't misrepresent everyone else in order to make a profit.
Agent 101 from the Udder Side.
P.S. I think more dairy in your menu is a great way to improve sales. Cheese is always a winner!
P.P.S. I had to continue my thoughts on Chipotle and factory farms here.